Because we are a small company, we didn’t have the money to invest in software to manage each part of our business. It all added up for all the different software we would need, although we could definitely see the advantages of it. When we found out that we could use just one relatively inexpensive software to do our own bookkeeping and payroll and save the money we were spending on accountants doing this for us, as well as managing our employees, our sales pipeline and customers, we jumped at the chance.